MIRAI Office - Lund, Sweden

北欧と日本の間のIT先端技術、デザインとエンターテイメントの領域でビジネス・コンサルティングを提供しています

Introducing Rimono!

Residents of Lund city might have heard about  a company called Uniti, who is developing a new type of short-range electric city car. What's impressive with Uniti is its way of developing, namely, open-source approach. OCVehicle's TABBY EVO is an another one. They are developing open source Vehicle Development Kit (VDK) for electronic vehicles (EV) and many projects are coming out from their platform. 

Uniti Prototype Uniti prototyp

Such new movements in the rigid car industry are more than welcome, and those new comers seem to attract urban millennials who are conscious about environmental issues and curious about new technologies by presenting futuristic stylish cars.

 

 

Japanese Rimono, on the other hand, has a quite different starting point and approach to same short-range electric city vehicle category. This two-seater EV (still a concept car and was revealed this spring in Tokyo) was designed especially for young mothers or senior citizens who may not be very good at driving but need a kind of vehicle for their dairy life.    

photo_by_hayato_furusho_003 rimOnO concept 01. Photo by Hayato Furusho

The CEO of Rimono, Sunsuke Ito, aimed to attract those people who are out of current EV market, by creating a CUTE ("KAWAII") car with fabric exterior that gives soft impression and easy to fit into urben environments.

The company Rimono itself is a fabless venture, and they believe in the collaboration with small town manufactures together with  Japanese enterprise  specialized in cutting edge material technologies. Just watch below video to understand how they achieve this. Rimono is hoping Japan to adopt similar standard to Europe's L6e, that will allow them to  launch a car similar to what  you see in the video in near future.  Enjoy the video! Rimono is so cute!                     

Small is Beautiful! (NHK World, 3:40 minutes)

Japan's Design Enfant Terrible Launches Car Of The Cloth (Forbes. 2016.5.20)

 

 

© MIRAI Office AB 2015 - 2018